I am sitting here laughing while
writing this post, but I know I shouldn't be. What can I say? I am
that crazy chick who laughs at inappropriate times. Like right
now--when all of you are destroying publishing.
That's right, every single one of you
are ruining it... right now. You should be ashamed of yourself! Of
course, I'm guilty too, but I don't have any shame, that's why I'm an
author.
And if you're an author, you might have
heard of a place known as The Kindle Boards. If you aren't an author,
and don't know what I am talking about I can't tell you...I can't
even be sure of its exact use. It seems to be a place where people
who have published on Amazon come together and complain about things.
At least, that's all I ever see them do there. I admit to mostly
lurking, on account of the one time I decided to say something and
this woman--who is totes a crazy cat lady in my head--HAD to tell me
how wrong I was. That is right I totally magicked myself onto the
best sellers list by not selling any books. That's what she claimed
anyway. {Insert wild head-bob here.}
But I digress, I wanted to share with
you a reoccurring theme there, and that is, as I have stated before,
that you are all destroying publishing. You might not not even know
it yet, but I am hear to tell you it's true!
Recent method of total destruction:
FREE E-BOOKS!
This is my preferred method of roughing
up publishing. The thought is, why will people buy the cow if you are
giving away the milk for free? It's almost perfect! Any saying that
applies to loose women can in turn be applied to loose writers. AM I
RIGHT?
WRONG! These people seem to think that
there are enough e-books out there for free that no one
is going to want to pay for a book ever. I guess if you are totally forgettable that might be a problem. If you are writing clone thriller and romance books and never have any type of original thought--this might get you down. But I don't want to be forgettable. I don't want to be mediocre. I plan on making myself irreplaceable--and part of doing that involves building a loyal following. It's no secret I want you guys to buy my books--but I don't want it to be a one sided relationship.
is going to want to pay for a book ever. I guess if you are totally forgettable that might be a problem. If you are writing clone thriller and romance books and never have any type of original thought--this might get you down. But I don't want to be forgettable. I don't want to be mediocre. I plan on making myself irreplaceable--and part of doing that involves building a loyal following. It's no secret I want you guys to buy my books--but I don't want it to be a one sided relationship.
Every time someone says, "Free
e-books have ruined it for the rest of us!" I think they have no
idea what they are doing. I used to be a marketing manager--did you?
The Old Favorite Flavor of Destruction:
.99 E-BOOKS ARE DESTROYING PUBLISHING
I saw an article recently that focused
on the new found malaise of the .99 e-book price tag. My first
thought was, I didn't know that was mandatory. Because damn if I am
not doing it wrong. Technically, I do have two .99 e-books; but they
are both novellas. I like .99 for a novel promotion. BUT IT DOESN'T
MATTER! If someone wants something bad enough they will buy it--that
is why the legacy publishers can charge their prices and not be
socially executed. (Also, they have to pay a lot of people) The .99
is to allow people to find you, as an author. Don't hate.
Again, this goes back to whether or not
you have a following, and if you have people beating down your doors
asking for your next book. People whine about how this doesn't make
for a liveable wage--but I've got bad news, if no one cares about
you, pricing your book inline with traditional publishers isn't going
to save you. The difference in $3.99 and .99 is not going to save
you. The only life preserver an author can hope for is going to be
tossed out to them by fans. Everything else just makes you a few
extra bucks.
And more bad news. If you land an agent
who gets you an awesome contract with Random House and they list your
e-book for $9.99 you are still only going to get around a buck fifty
per e-book. (In this calculation Amazon gives them 70% of list price,
they give you 25%, and you give your agent 15%)
Writing isn't really a get rich quick scheme. If you are very, very lucky--and smart, you might pull it off slowly and painfully. That's my plan. Plus remembering to smile when someone calls me an over night success ;) Yes, I just put an emoticon in my blog. It's my blog, I can do what I want.
This Last Reason Gives Me Deja Vu, How
About You?: .99 E-BOOKS ARE DESTROYING PUBLISHING (Still)
Before Indie Authors themselves were
all bent out of shape over that whole .99 thing, there was another
group sounding the alarm. That would be the traditional
publishers—and their clients, “How can we complete?” they
whined.
Remember where I talked about how fans
where your only savior as a writer? That applies to you to genius. I
won't pretend for five seconds that me or anyone I know (and I know
some SUPAH-STARS) selling .99 e-books so much as gave Cassandra Clare
a freaking paper cut. Because most of her fangirls are fangirls for
life. She writes it, and they are lining up to buy it before they
know even what it's called or what it will be covered in.
You just think about that. Because it's your fault.